@davestone's Blog

Here's a SMS I sent a friend on topic of brand naming.

If Innocent (smoothies) is because they don't mistreat your fruit, this is _____ because _____. Do that with 50x cool brands and you'll "get" evocation over functional brands.

(reminder to self!)

Previously having blogged my approach to email, and my social media filter, what I've really wanted is a good place to share how one handles their mail—thus far, nothing exists. I've lots of ideas, but am busy on my next startup. I've shared them with a few friends, who've been suitably impressed. If you're not, please share your filters (if I can improve mine—great!).

Note: project specific filters have been removed, often they'd filter an email into a specific label and the service filter defines what I want to happen, i.e. Unfuddle.

Note 2: if your companies address is being auto deleted, please fix your unsubscribe button.

Note 3: some filters are split into multiple because you hit a character limit in Gmail.

Matches: "Unfuddle Notifications"
Do this: Skip Inbox

Matches: to:(builtbydave+notes@) 
Do this: Skip Inbox, Star it, Apply label "Notes"

Matches: subject:("Alpha Invitation" OR "Alpha Invite" OR "Beta Invitation" OR "Beta Invite")
Do this: Skip Inbox, Apply label "5) Betas"

Matches: from:(noreply@google.com) ("Dave Stone" AND ("updated the" OR "updated an" OR "created the" OR "attached a file named" OR "added a" OR "deleted the" OR "deleted an"))
Do this: Skip Inbox, Mark as read

Matches: from:(postmaster.twitter.com) following AND investor 
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Matches: from:(postmaster.twitter.com) following AND vc 
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Matches: from:(postmaster.twitter.com) following AND angel 
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Matches: from:(no-reply@jumo.com OR noreply@busuu.com OR support.uk1@yesnomayb.com OR noreply@path.com OR zyngamail.com OR noreply@branchout.com OR @facebookmail.com OR info@fuelmyblog.com OR accounts@empireavenue.com OR noreply@curated.by OR notifications@curated.by OR mflowteam@mflow.com OR noreply@e.digg.com OR facebookappmail.com OR info@quora.com OR support@plancast.com OR yammer@yammer.com OR updates@linkedin.com OR neo@neo.org OR no-reply@citysocialisingmail.com OR cardscan.net OR notifications@blippy.com OR no-reply@wiserearth.org OR mark@plancast.com OR no-reply@plancast.com OR @network-notify.com OR robot@weplaythis.net OR no-reply@brightkite.com OR noreply@getsatisfaction.com OR radar@radar.net OR team@recommendbox.com OR woome@woome.com OR plurk@plurk.com OR noreply-events@seesmic.com OR webmaster@blogcatalog.com OR emailhelp@friendfeed.com OR donotreply@slideshare.net OR noreply@identi.ca OR noreply@opensourcefood.com OR feedback@younoodle.com OR no-reply@myhappyplanet.com OR noreply@blip.fm OR mailrobot@xing.com OR support@rummble.com OR do-not-reply@pbwiki.com OR hello@palabea.com OR bounces@mail1.oknotify2.com OR messages@livevideo.com OR utterliteam@utterli.com OR jaiku@jaiku.com OR invites@flixster.com OR we@worldeka.com OR plaxo@mx.plaxo.com OR donotreply@blogcatalog.com OR email@affluencemail.com OR webmaster@moblog.net OR DoNotReply@rottentomatoes.com OR service@noreply.bebo.com)
Do this: Skip Inbox, Apply label "5) Social"

Matches: from:(support@hotornot.com OR admin@girlsdateforfree.com OR mail@messaging.zoosk.com OR admin@datetheuk.com OR admin@flirt.com OR no-reply@toyboywarehouse.com OR contact@ignighter.com OR admin@speeddateronline.co.uk OR no-reply@whitelabeldating.com OR theteam@howaboutwe.com OR noreply@yepnep.ch OR delivery@ignighter.com)
Do this: Skip Inbox, Apply label "5) Dating"

Matches: from:(netlogmail.com OR team@myze.us OR follow@namesake.com OR conversation@namesake.com OR feedback@art-spotter.com OR info@sender.runkeeper.com OR member@goscoville.com OR noreply@mail.goodreads.com OR noreply@mail.jolicloud.com OR mail@bnter.com OR admin@fiddme.com OR do-not-reply@yahoo-inc.com OR service@noreply.jolitics.com OR noreply@getglue.com OR viadeonews@viadeo.com OR support@xydo.com OR notifications@soundcloudmail.com OR convore@convore.com OR no-reply@glossom.com)
Do this: Skip Inbox, Apply label "5) Social"

Matches: from:(notifications@honestly.com OR admin@speeddateronline.co.uk OR team@foodspotting.com OR wldemail.com OR post@hashable.com OR noreply@mixcloud.com OR no-reply@notify.hotpotato.com OR no-reply@dropbox.com OR do-not-reply@kiva.org OR noreply@quora.com OR noreply@yoomoot.com OR emails@songkick.com OR admin@cupid.com OR admin@benaughty.com OR noreply@youniverse.com OR no-reply@geni.com OR noreply@beta.blip.fm OR viadeonews@mailviadeo.com OR support@tripit.com OR noreply@formspring.me OR support@boxee.tv OR messages@thread.com OR info@kyubid.com OR no-reply@qype.com OR message-alert@ OR no-reply@mail.goodreads.com OR woome@z.woomemail.com OR upcoming-email@yahoo-inc.com OR ThisCouldBeHuge@thiscouldbehuge.com OR support@getglue.com OR noreply@gowalla.com OR email@spiffbox.com OR no-reply@mingle2.com OR webmaster@edufire.com OR no-reply@myammado.com OR noreply@gowalla.com OR help@posterous.com OR no-reply@livemocha.com OR info@whereareyounow.com OR admin@quickflirt.com OR alerts@backtype.com OR info@startupnation.com OR help@thesixtyone.com OR groups-noreply@linkedin.com OR msg@backtype.com OR foursquare! OR noreply@babbel.com OR geni@geni.com OR woome@woomemail.com OR info@hi5.com OR *.ning.com OR jaiku-no-reply@jaiku.com OR mail@opencoffeeclub.org OR Slideshare OR Facebook OR mail@flickr.com OR Last.fm OR robot@upcoming.org OR postman@dopplr.com OR swordsmaster@duels.com OR connections@linkedin.com OR invitations@linkedin.com OR meetme@hotornot.com OR pulse@mx.plaxo.com OR donotreply@spock.com OR contact@mahalo.com OR no-reply@vimeo.com OR noreply@unltdworld.com OR noreply@digg.com OR no-reply-flickrmail@flickr.com)
Do this: Skip Inbox, Apply label "5) Social"

Matches: subject:("wants to share their location with you on Google Latitude")
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Matches: subject:("Lunch with") lunchster.com
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Matches: from:(wordpress@) "Please moderate"
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Matches: subject:("Buzz from")
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Matches: from:(noreply@jumo.com OR haro@email.helpareporter.com OR help@chinwag.com OR @sandbox-network.com OR do-not-reply@emails.secretsales.com OR O2@o2-mail.co.uk OR selina@wraggamuffins.co.uk OR announce@mailer.evernote.com OR josh@personalmba.com OR promotions@mail.pizzaexpress.com OR notifications@keynoir.com OR deals@chiconomise.com OR emv2.net OR news@goodexperience.com OR news@thehospitalclub.com OR events@theglasshouse.net OR bulletin@nesta.org.uk OR hello@ourfutureistbd.com OR john@scannercentral.co.uk OR thegbkgang@gbk.co.uk OR @dmgworldmedia.com OR customercare@splendia.com OR server@popbitch.com OR info@secretgardenparty.com OR neill@decayenne.cc OR noreply@fon.com OR tp@alwayson-network.com OR myoutlook@accenture.com OR venturenavigator-mail.co.uk OR newsletter@ OR dc@viewsflow.com OR newsletterbounce@bookcrossing.com OR email.innocentive.com OR TimLowe@markiteer.com OR feedback@zignals.com OR mail.vresp.com OR RueLaLa@mail.ruelala.com OR News_Europe@insideapple.apple.com OR Cocosa@email.cocosa.com OR vscottrichards@venteprivee.com OR dc@viewsform.com OR reminder@e.secretsales.com)
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Matches: (list:"public-webrtc@w3.org" OR list:"weekly-events-list.eon.law.harvard.edu" OR list:"berkman-buzz-and-press-list.eon.law.harvard.edu" OR list:"special-events-list.eon.law.harvard.edu" OR list:"berkman-buzz-and-press-list.eon.law.harvard.edu" OR list:googleambassadors@googlegroups.com)
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Matches: subject:Newsletter
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Matches: to:(SURL-L@listserv.wichita.edu)
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Matches: subject:([uk-ecommerce] OR [uk-netmarketing] OR [viralmonitor] OR [arg_discuss] OR [lsc])
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Matches: to:(lean-startup-circle@googlegroups.com OR entreco@googlegroups.com OR apml-public@googlegroups.com OR brighton-freelance@fate16.com OR bnmlist@brightonnewmedia.org OR ec2ubuntu@googlegroups.com OR seesmic-api@googlegroups.com)
Do this: Skip Inbox, Apply label "5) Lists"

Matches: (list:"zemanta-friends.googlegroups.com" OR list:"public-geolocation.w3.org" OR list:"bootcycle.googlegroups.com" OR list:"digitalbrighton@googlegroups.com")
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Matches: from:(bugzilla-daemon@bugs.developers.facebook.net)
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Matches: "latest comment from" buzz
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Matches: from:(donotreply@hoptoadapp.com) 
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Matches: from:(calendar-notification@google.com) subject:invoice 
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Matches: from:(analytics-noreply@google.com) 
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Matches: subject:(list memberships reminder) 
Do this: Skip Inbox, Delete it

Matches: (namesdatabase OR jhoos.com) 
Do this: Skip Inbox, Delete it

Matches: from:(theitjobboard.co.uk OR BAExecutiveClub_GB@my.ba.com OR opinion-way.com OR viagogo.com OR ardenghifer@gmail.com OR noreply@news-olympicholidays.com OR mail@pluginseo.com OR circulation@mediapost.com OR cjb@cjb.net OR heartinternet.co.uk OR @PARSHIP.co.uk OR audible_recommends@pobox.audible.com OR associates-autoresponse@amazon.co.uk OR admin@mysomeday.com OR cvs@personalrecruiter.co.uk OR info@thisispearl.com OR updates@flixster.com OR @fanbridge.com OR @purevolume.com OR appliedlanguage.com OR filtrbox.com OR mail@jobsinsocialmedia.com OR support@newrelic.com OR tomhughesmusik@googlemail.com OR contact@eventbrite.com OR support@tailshq.com OR mailman-owner@* OR office@erepublik.com OR support.uk@yesnomayb.com OR mailer@doodle.ch OR noreply@erepublik.com OR matchmail@parship.co.uk OR info@meetup.com OR ocado@ocadomail.com OR @yahoogroups.com OR @freshbusinessthinking.com OR webmaster@voxswap.com OR Qmailer@quechup.com OR bounceback@socialminder.com OR info@tripsay.com) 
Do this: Skip Inbox, Delete it

Like paper, a technology from circa 105 AD. You use it within your business. You wouldn't say you're in the paper industry.

Twitterati: if you went to TEDxBrighton @msg me & I'll add you to my TEDxBrighton list.

In reverse order:

#TEDxBrighton "no hope on the boat; hope isn't an action plan"—@sallykettle

#TEDxBrighton @sallykettle tells an EPIC story! It's relationships, rowing, seas & sharks!!

#TEDxBrighton @WillMcInnes employees first, customers second. They'll be happier for it..

#TEDxBrighton @WillMcInnes talking about cardboard boxes, sharing an inspirational story; I too have an cardboard box story

#TEDxBrighton @WillMcInnes, another mention of GNH. Boom!

#TEDxBrighton @WillMcInnes on stage now, talking about business

Heh, just been asked if I'm talking at #TEDxBrighton err, nope :)

#TEDxBrighton @amayfield says Super Skill #3: Focus & Flow

#TEDxBrighton @amayfield says Super Skill #2: Sharing

#TEDxBrighton @amayfield says Super Skill #1: Networks

#TEDxBrighton @amayfield on information overload, distraction and the one network

2nd mention of no flying cars at #TEDxBrighton, both by speakers. There's a TEDtalk about state of flying cars :)

If your up for the challenge, your anatomy will be #TEDxBrighton

#TEDxBrighton George MacKerron talking about http://www.mappiness.org.uk with 32,000 participants & 1,700,000 responses. Go download :-)

Session 2 is underway to #TEDxBrighton & we've got George MacKerron touching on GNH

@tristanbailey yeah, awesome hiccup on their part /waves from your right #TEDxBrighton

@James_Mayes he also did Joy Of Stats on BBC recently #TEDxBrighton

Everyone at #TEDxBrighton watching @HansRosling's TEDtalk & enjoying should watch his other 6 >.<

@James_Mayes it's http://on.ted.com/8r2B by @HansRosling (think he's got 7 talks on http://ted.com now) #TEDxBrighton

@James_Mayes found it, meet Milo: http://on.ted.com/8r29 #TEDxBrighton

#TEDxBrighton "Learn from our learners"—Dr. Judith Good ← big fan; and a massive part of customers dev.

#TEDxBrighton Judith Good talking about learning experiences; maybe she was at #TEDxOrenda last week too? (if not, she should have been!)

#TEDxBrighton "Churchill Sq (the shopping center) is a desert of digital technology"—@GregHadfield ← bet most shoppers has a mobile.....

Interesting infographics, the lines between of dots of attendees of #TEDxBrighton by @GregHadfield.

#TEDxBrighton "The future of Brighton & Hove centers on it becoming an Open-Data City"—@GregHadfield

#TEDxBrighton "Ours is a brand-new world of allatonceness"—Marshall McLuhan, 1967. ← Twitter founded 2006.

#TEDxBrighton And we're off with @GregHadfield who's passionate about data

#TEDxBrighton @ Sallis Benney Theatre http://instagr.am/p/BH3lV/

On todays agenda, 1) #TEDxBrighton 2) Sign some paperwork

Thanks to the Tom Bailey TEDxBrighton team for a great event :)

This is a real quick post, if you follow me on twitter you'll already know, skip this post :-)

We (Josh & I) launched 24WaysToStart.com, the "The advent calendar for entrepreneurs". We're doing a different blog (and different author) for each day of advent. Check it out.

Just to clarify, I'm still a hard atheist & don't actually celebrate Christmas.

Google release Priority Inbox, awesome—well not quite...

Anti spam: you have your inbox. In that lands spam & ham. Spam is removed & you're left with ham.

Priority Inbox: you have your inbox. In that lands spam, ham & bacon. Spam is removed, bacon is removed & you're left with ham. You can get your bacon; it was just moved...

Why isn't spam & ham being removed? I just want my bacon.

I'm betting that if someone can see you & has been introduced (as such) they're more likely to return the phone. Anyone know any metrics on this?

Download the template (made a point of not using the areas which get covered by incoming notifications)

I can't understand the thought that went into this.

Obviously at some point there was 1 sticker, "Automatic door" & there was confusion because it wasn't an automatic door. Rather than remove the sticker or replace it with correct instructions someone decided it would be better to add another...

Moron.

Skip to the spreadsheet

Following up from my post Quant Based Marketing for Startup v0.2 I decided to take things somewhat further & have added: 

• post-campaign metrics
• basic finances
• notes (ideas your future expansion)
• viral coefficient metrics
• basic visualisations

As ever, I'm all ears for feedback, this time especially around visualisations (I'm at home with numbers, let me know what graphs you'd like to see)

Checkout the spreadsheet http://bit.ly/ah68Qj. 

Enjoy :-)

p.s. thanks to @noahkagan and @nickwsmith for initial feedback

Update: it's now a Google Docs template 

Since Froyo I decided to trial my Nexus One again. I moved back to iPhone a couple of days ago. I miss:

• Facebook & Twitter integration to Contacts
• Google Streetview with compass
• Google's Push, way better than Apple's
• Tethering over Wifi (without paying for what you've already paid for!!)
• IMAP client with Gmail's Archive & Edit Labels features